Email Industries is thrilled to announce the addition of Matthew Vernhout to our team as Principal Email Advisor. An industry veteran with two decades of experience under his belt, Matthew joins us equipped with an arsenal of domain knowledge, technical prowess, and leadership acumen that will significantly enrich our pursuit of email excellence.
Matthew has an established track record of propelling email optimization, remediation, and strategic planning. A significant part of his role will be to collaborate with our cross-functional teams for developing robust strategies to enhance our email delivery performance, staying ahead of industry trends, and enabling our clients to meet their communication goals with precision and consistency.
Renowned as a strategic leader in our industry, Matthew has played pivotal roles in numerous market-leading ventures. He is a notable contributor to M3AAWG and has played an integral part in the creation of the BIMI standards and the CASL legislation in Canada. Matthew’s industry evangelism extends beyond the UK, as his leadership has shaped industry narratives globally.
Matthew is no stranger to paving the way in unchartered territories. Recognising the void in Canada’s email marketing events scenario, he co-created the highly successful Canadian Email Summit, the premier email marketing pioneer event in Canada. His skills extend to data privacy and digital marketing. He has co-founded the Privacy Summit North to stir meaningful dialogues and introduce initiatives in privacy and data protection realms.
Matthew’s prior achievements include significant contributions as the VP, Deliverability ENSA at Netcore Cloud for nearly four years. His key successes included achieving substantial revenue growth, pioneering client vetting practices and managing a successful email infrastructure migration. These accomplishments underline his strategic capability and innovation in enhancing email delivery performance.
Among the various roles he took up, his contributions as Director, Privacy & Industry Relations at 250ok and Validity Inc. stand out in enhancing company reputation through prolific content creation and maintaining rigorous privacy compliance.
Matthew’s journey also includes a stint as Chief Privacy Officer/Manager of Deliverability at Inbox Marketer, where he directed a cohesive email delivery team and navigated complex privacy regulations to safeguard client interests. The strategic roadmap of managerial and leadership responsibilities that Matthew navigates reflects his well-rounded expertise of email dynamics, which he will bring to our team at EmailIndustries.
His dedication towards fostering a thriving email marketing community goes beyond his professional roles. An active participant in public speaking engagements and educational outreach efforts, Matthew has proven his commitment to nurturing industry awareness. As an industry veteran and a champion for education, Matthew’s appointment to our team will profoundly impact the entire email marketing community.
Here at EmailIndustries, we are excited to work alongside Matthew and look forward to the exceptional insights and leaderships expertise he will bring to our organisation.
Once more, a hearty welcome to Matthew! If his track record is anything to go by, we can expect exceptional things for the future of our email marketing endeavors.
About Email Industries: Founded in 2008, Email Industries began as a full-service email marketing agency. It expanded its mission in 2012 to quickly become the global leader in email deliverability solutions, providing services that range from comprehensive deliverability audits to fully designed and built email infrastructures. Along the way, Email Industries also developed Alfred, an all-in-one threat detection and validation service, and BlackBox, the missing ingredient needed to score and segment risky email lists and addresses preemptively, which are used widely by the world’s most respected brands.
Head of Growth at Email Industries